Functions

We build an organizational BIRD'S EYE VIEW® that helps our clients:

 

-ESTABLISH INDUSTRY POSITIONING (Where to Compete)

• product

• customers

• geography

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-IDENTIFY THE SOURCE OF COMPETITIVE ADVANTAGE (Identify the Source)

• activities​

• resources

• capabilities

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- CREATE,COMMUNICATE, & PROVE DIFFERENTIATION 

• narrower vertical market position

• compare & contrast messaging

• reconsider & explore the market with new product/service offerings

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